Launch Campaign Kit

One message, five formats: a tease, an explain, and three scrolls that convert.

Format: 5-asset launch pack (teaser + explainer + 3 social cuts)  |  Runtime: Mixed (0:15 / 0:30 / 1:00 / 0:15×2)  |  Tier: Premium Pack  |  Category: Social Media & Ads, Product & Feature Explainer

What’s Included

• Launch teaser (0:15)
• Product explainer (1:00)
• 3 paid social cuts (0:15 each)
• Shared message house + hashtag system
• Sequencing / posting calendar

Asset 1 – Launch Teaser (0:15)

1. 0:00-0:15 — Visual: Fast mystery cuts, date reveal at end. Audio/VO: VO: ‘Something’s coming. [Date].’ On-screen: Coming [Date] SFX: Riser Time: 15s

Asset 2 – Product Explainer (1:00)

1. 0:00-0:20 — Visual: Problem stated. Audio/VO: VO: ‘Meet [Product]…’ On-screen: Meet [Product] SFX: Neutral Time: 20s
2. 0:20-0:45 — Visual: Demo. Audio/VO: VO: ‘[How it works].’ On-screen: How it works SFX: UI Time: 25s
3. 0:45-1:00 — Visual: Benefit + CTA. Audio/VO: VO: ‘Launching [Date].’ On-screen: Launch [Date] SFX: Close Time: 15s

Asset 3-5 – Paid Social Cuts (0:15 each)

1. Cut A – Pain — Visual: Pain beat. Audio/VO: VO: ‘[Pain]? Solved.’ On-screen: [Pain]? Solved. SFX: Pop Time: 15s
2. Cut B – Proof — Visual: Metric beat. Audio/VO: VO: ‘[X]% better.’ On-screen: [X]% better SFX: Ding Time: 15s
3. Cut C – Offer — Visual: Offer beat. Audio/VO: VO: ‘Launch price live.’ On-screen: Launch price SFX: Chime Time: 15s

Shot List

• Teaser mystery b-roll
• Explainer demo screens
• 3 cut hero frames
• Date / price end cards

Production Notes

• Lock one message house before cutting; cuts must echo the explainer.
• Tease 3-5 days out, explain on launch eve, run cuts launch week.
• Keep color grade consistent across all five.
• A/B the three cuts against the same audience.

CTA: Launching [Date] – set a reminder via the link.

SIVO – Corporate & Explainer Video Scripts. Brand-agnostic, ready-to-shoot templates; replace bracketed [placeholders] with your details.