A two-beat micro-ad that opens on a bold claim and closes on a single tap-to-learn-more CTA.
Format: 15-second vertical social ad (9:16) | Runtime: 0:15 | Tier: Quick-Win Single | Category: Social Media & Ads
What’s Included
- Full 15-second shot-by-shot script
- 3 on-screen text hook variants
- Caption + hashtag pack
- A/B hook-testing note
The 15-Second Hook – Master Script
- Beat 1 – 0:00-0:02 — Visual: Tight on a frustrated person closing yet another tab. Sudden hard cut to your product in use, mid-action. Audio/VO: VO: ‘Tired of [common pain]?’ On-screen: Tired of [pain]? SFX: Sharp whoosh on cut Time: 2s
- Beat 2 – 0:02-0:09 — Visual: Fast triple-cut of the product solving the problem: before / during / after. Hands-on, energetic. Audio/VO: VO: ‘Meet [Product]. It [core benefit] in seconds – no [old hassle].’ On-screen: [Product] – [benefit] in seconds SFX: Upbeat tick rhythm Time: 7s
- Beat 3 – 0:09-0:13 — Visual: User smiles, product centered, soft glow behind. Confidence beat. Audio/VO: VO: ‘Join [number] teams already switched.’ On-screen: [number]+ teams switched SFX: Warm chime Time: 4s
- CTA – 0:13-0:15 — Visual: Logo lockup, arrow to profile. Hold 1 second. Audio/VO: VO: ‘Tap to see how.’ On-screen: See how -> (link in bio) SFX: Light tap Time: 2s
Shot List
- Insert shot – hand on phone, night bokeh
- Product hero, 3/4 angle, fast cuts
- Talent smile, soft backlight
- Logo + arrow end card
Production Notes
- Front-load the pain in the first line – no logo, no intro.
- Keep each cut under 2.5s to hold retention.
- Record VO slightly faster than conversational pace.
- Export 1080×1920, 15s exact, caption-safe lower third.
CTA: Tap the link in bio to see how it works.
SIVO – Corporate & Explainer Video Scripts. Brand-agnostic, ready-to-shoot templates; replace bracketed [placeholders] with your details.
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