Product Deep-Dive

A guided tour from problem to proof, with a clear ‘why us’ in the middle.

Format: 2-minute product explainer (16:9)  |  Runtime: 2:00  |  Tier: Standard Script  |  Category: Product & Feature Explainer

What’s Included

• Full 2-minute explainer script
• 5-section structure breakdown
• Demo + data-viz direction
• FAQ tie-in notes

Product Deep-Dive – Master Script

1. Problem (0:00-0:20) — Visual: The workflow pain, annotated on screen. Audio/VO: VO: ‘If [workflow] slows your team, you’re not alone.’ On-screen: The bottleneck SFX: Neutral Time: 20s
2. How it works (0:20-0:55) — Visual: Product UI walkthrough in 3 steps. Audio/VO: VO: ‘Here’s the flow: [1] connect, [2] automate, [3] report.’ On-screen: 1 / 2 / 3 SFX: UI clicks Time: 35s
3. Why us (0:55-1:25) — Visual: Differentiators with proof points. Audio/VO: VO: ‘Unlike others, we [differentiator] – [proof].’ On-screen: [differentiator] | [proof] SFX: Confident Time: 30s
4. Proof + CTA (1:25-2:00) — Visual: Customer quote, metric, logo. Audio/VO: VO: ‘[Customer] cut [metric] by [X]%. Start free.’ On-screen: [X]% better | Start free SFX: Close Time: 35s

Shot List

• Annotated pain-point screen
• 3-step UI walkthrough
• Differentiator supers
• Customer quote + metric

Production Notes

• One idea per 10-15s block; never stack two proofs.
• Screen-record the real UI; mask sensitive data.
• Put the ‘why us’ after the how, not before.
• Caption every metric; viewers often watch muted.

CTA: Start free – see the deep-dive in your own account.

SIVO – Corporate & Explainer Video Scripts. Brand-agnostic, ready-to-shoot templates; replace bracketed [placeholders] with your details.