The Proof Package

A talking-head testimonial plus a data-backed case study that closes deals.

Format: Customer testimonial (1:00) + case-study film (2:00)  |  Runtime: 3:00 total  |  Tier: Premium Pack  |  Category: Testimonials & Case Studies

What’s Included

• 60-second customer testimonial
• 2-minute case-study film
• Interview question list
• Metric-extraction worksheet

Customer Testimonial (1:00)

1. 0:00-0:15 — Visual: Customer to camera, name/role lower-third. Audio/VO: Customer: ‘Before [Company], [pain].’ On-screen: [Name], [Role] @ [Customer] SFX: Neutral Time: 15s
2. 0:15-0:45 — Visual: B-roll of them using the product. Audio/VO: Customer: ‘Now [result]. The team actually likes it.’ On-screen: Now: [result] SFX: Warm Time: 30s
3. 0:45-1:00 — Visual: Customer smile, quote card. Audio/VO: Customer: ‘I’d tell anyone in our spot to try it.’ On-screen: ‘Try it.’ – [Name] SFX: Close Time: 15s

Case Study Film (2:00)

1. 0:00-0:30 — Visual: Situation: customer’s world before. Audio/VO: VO: ‘[Customer], [industry], faced [challenge].’ On-screen: Situation SFX: Neutral Time: 30s
2. 0:30-1:00 — Visual: Solution: how they deployed. Audio/VO: VO: ‘With [Product], they [deployment].’ On-screen: Solution SFX: Neutral Time: 30s
3. 1:00-1:40 — Visual: Results: chart animates up. Audio/VO: VO: ‘[X]% [metric], [Y] faster.’ On-screen: [X]% | [Y] faster SFX: Rise Time: 40s
4. 1:40-2:00 — Visual: Customer quote + logo. Audio/VO: VO: ‘The numbers spoke for themselves.’ On-screen: [Customer] case study SFX: Close Time: 20s

Shot List

• Customer interview setup
• Product-in-use b-roll
• Animated results chart
• Logo + quote end card

Production Notes

• Always put the customer’s name and company on screen – anonymous proof is weak.
• Get one hard metric in the testimonial; one chart in the case study.
• Ask 5-7 interview questions; edit down to the gold.
• Clear usage rights in writing before publishing.

CTA: Read the full case study via the link.

SIVO – Corporate & Explainer Video Scripts. Brand-agnostic, ready-to-shoot templates; replace bracketed [placeholders] with your details.