A clean three-part intro: who we are, the problem we solve, and the proof that we deliver.
Format: 60-second company intro (16:9) | Runtime: 1:00 | Tier: Quick-Win Single | Category: Brand Story & About
What’s Included
- Full 60-second spoken script
- One-line positioning statement
- B-roll shot list
- Speaker delivery cues
Elevator Pitch Pro – Master Script
- Open – 0:00-0:10 — Visual: Exterior to interior glide through HQ; team at work. Audio/VO: VO: ‘We’re [Company], and since [year] we’ve helped [audience] [outcome].’ On-screen: [Company] – since [year] SFX: Soft ambient Time: 10s
- Problem – 0:10-0:25 — Visual: Customer struggling with the old way; quick relatable cuts. Audio/VO: VO: ‘Most teams waste [time/money] on [problem]. We thought there had to be a better way.’ On-screen: The problem: [problem] SFX: Subtle tension tone Time: 15s
- Solution – 0:25-0:45 — Visual: Product in action, customer relief, results on screen. Audio/VO: VO: ‘So we built [Product] – [one-line explanation]. Now [tangible result].’ On-screen: [Product] = [result] SFX: Resolution swell Time: 20s
- Proof + CTA – 0:45-1:00 — Visual: Logo, key metric, friendly sign-off. Audio/VO: VO: ‘[metric] served and counting. Let’s talk.’ On-screen: [metric] served | Let’s talk SFX: Confident close Time: 15s
Shot List
- Establishing HQ glide
- Relatable ‘struggle’ b-roll
- Product demo close-ups
- Metric supers + logo end card
Production Notes
- Memorize the one-line positioning; say it like you mean it.
- Use real customer footage if cleared, else tasteful stock.
- Land the metric; make it specific, not ‘thousands of users’.
- Keep total under 62s to leave a breath at the end.
CTA: Let’s talk – book a 15-minute intro via the link.
SIVO – Corporate & Explainer Video Scripts. Brand-agnostic, ready-to-shoot templates; replace bracketed [placeholders] with your details.
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